Our Work
The Challenge
Develop a unique platform that would engage financial advisors and give them a memorable tool to attract and retain their customers focused on retirement products.
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Our Inspired Solution
We created “The Retirement Red Zone”, an evening of fun with CE credits during Monday Night Football that shone a spotlight on the urgent financial needs during the decade before and after retirement. The platform and its extensions helped advisors highlight those critical years for their customers in a whimsical and unforgettable way.
The Challenge
This boutique quantitative asset manager asked River to reposition the brand platform and its website to better differentiate the firm from its competitors.
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Our Inspired Solution
Discovering that its target audiences were less interested in “the how” of their quantitative approach than what it meant for them, we created a new brand proposition, “Elevating the Certainty of Outcomes”, that spoke directly to the investor benefits of their process and working with QS. The messaging was then infused into a dynamic new website, thought leadership content and a PR campaign.