Our Work
The Challenge
Develop a unique platform that would engage financial advisors and give them a memorable tool to attract and retain their customers focused on retirement products.
Our Inspired Solution
We created “The Retirement Red Zone”, an evening of fun with CE credits during Monday Night Football that shone a spotlight on the urgent financial needs during the decade before and after retirement. The platform and its extensions helped advisors highlight those critical years for their customers in a whimsical and unforgettable way.
The Challenge
This boutique quantitative asset manager asked River to reposition the brand platform and its website to better differentiate the firm from its competitors.
Our Inspired Solution
Discovering that its target audiences were less interested in “the how” of their quantitative approach than what it meant for them, we created a new brand proposition, “Elevating the Certainty of Outcomes”, that spoke directly to the investor benefits of their process and working with QS. The messaging was then infused into a dynamic new website, thought leadership content and a PR campaign.