The business of communications has been changing – you might have noticed.
Years ago, it made sense to silo PR, marketing and advertising, but then a funny thing happened.
Justin Meise speaks to Marist’s Fundamentals of PR Theory & Practice Course
On Monday, River partner Justin Meise guest lectured to students of Marist College’s Fundamentals of PR Theory & Practice course about procedures and protocol in handling a public relations crisis. Justin used a real life case study on a hedge fund as it battled through a series of challenging events including litigation, executive departures and complex transactions to illustrate the elements of a comprehensive crisis communications plan.