Don’t waste great media coverage! After spending days, weeks and sometimes months working with a reporter, the article featuring your spokesperson, idea, firm insight or product gets published. With today’s short attention spans and endless flow of content – especially in financial services – this great piece of coverage may only stay on the front…
River’s Justin Meise speaks to Marist’s Communication Campaign Management Students
Back by popular demand! On Wednesday, River partner Justin Meise visited Marist College’s Communication Campaign Management course to discuss best practices for developing and presenting programs and working as a coordinated account team. Core to this discussion was the importance of conducting thorough and thoughtful research on clients and their needs in order to prepare properly for providing counsel, developing content and executing tactics.