Don’t waste great media coverage! After spending days, weeks and sometimes months working with a reporter, the article featuring your spokesperson, idea, firm insight or product gets published. With today’s short attention spans and endless flow of content – especially in financial services – this great piece of coverage may only stay on the front…
Justin Meise speaks to Marist’s Fundamentals of PR Theory & Practice Course
On Monday, River partner Justin Meise guest lectured to students of Marist College’s Fundamentals of PR Theory & Practice course about procedures and protocol in handling a public relations crisis. Justin used a real life case study on a hedge fund as it battled through a series of challenging events including litigation, executive departures and complex transactions to illustrate the elements of a comprehensive crisis communications plan.